Lesson #01   Search Engine Overview: Key Factors
One of the most arduous steps for webmasters new to search engine marketing is finding a consistent source of solid, reliable, tried-and-true...

Lesson #02   SE Overview: Who's Updating Who?
Knowing where search engines get and send the information they collect, who is updating whom, and where the best places to submit are to make sure...

Lesson #03   Search Engine Overview: Terminology
The following is quick overview of search engine marketing terminology. If you are new to marketing on the web you truly need to get to know these...

Lesson #04   Search Engine Overview: Key Concepts
Choosing the right keywords for web page marketing in the search engines is a crucial part in getting the most out of ranking results and...

Lesson #05   Submitting to Yahoo! & ODP
Submission to Yahoo.com and Open Directory Project (Dmoz.org) has very similar guidelines. For both, the way you write and submit your title and...

Lesson #06   The Power of Subdomains
When marketing in search engines, using subdomains can be a powerful ally. Since subdomains are often viewed by engines as a unique web site entity,...

Lesson #07   SE Overview: Optimization Factors
Most webmasters know about Meta tags, the basic head code elements indended to tell a search engine about a page. Whether the search engine is...

Lesson #08   SE Overview: Optimization Tricks
Although there is no "magic formula" for high ranking in all the search engines, there are a few HTML coding tricks you can use to further increase...

Lesson #09   Creating Effective Doorway Pages
Optimizing all of the viable entry pages of your site for listing in the search engines is often not enough to cover the range of relevant keywords...

Lesson #10   Creating Doorway Page Templates
I know that many of you esteemed Traffic Lounge readers may be wondering why I would offer valuable information about search engine marketing so...

Lesson #11   Layers of Optimization: Using HTML Layers
Since there are many ways you can optimize your web pages for ranking in the search engines, it is wise to use as many different techniques as...

Lesson #12   Getting Around Frames
In this lesson we will uncover the advantages and disadvantages to optimizing framesets and frames web sites. Frames are usually regarded by new...

Lesson #13   Submitting Your Site for Free
The number of search engines that will accept web page submissions for free has been dwindling, and search engine marketers are faced with the...

Lesson #14   Places to Submit for Free
Below are descriptions of each engine, where and how often to submit, and how long you should expect to wait before your URL appears. Google has...

Lesson #15   Ode to Google: Algorithm Update
Google had a birthday in September 2005, turning 5 with their traditional custom logo post for a week on their home page to mark the celebration. In...

Lesson #16   Sitemap Your Advantage
Often overlooked in search engine marketing strategies, a sitemap can not only help your visitors navigate your site more effectively, it can also be...

Lesson #17   Intro to Pay Per Click SE Marketing
Pay per click search engines offer a good way to find out how well your site will convert with qualified traffic. It is often difficult for...

Lesson #18   Essential Traffic Management Basics
Effective traffic management is often overlooked and a webmaster should nail down and optimize traffic flow once a few hundred visitors a day begin...

Lesson #19   10 Questions about SE Marketing 1
The term "SE" when used in reference to online marketing refers to "search engine(s)". Search Engine Marketing "SEM" most commonly performed by an...

Lesson #20   10 Questions about SE Marketing 2
As a rule of thumb, the keywords you select to optimize for should be keyword related to the primary content of the page you are optimizing. For...

Lesson #21   TGP vs. Pic Post Marketing
In a world where search engines dominate the traffic game and true ability and good knowledge is scarce, adult webmasters have created some of their...

Lesson #22   Tracking Your Adult Traffic
Knowing what your traffic is worth can be the difference between success and failure for any website. Properties such as the origin of your traffic,...

Lesson #23   Gateway Pages: Boost Relevancy!
We all know that a doorway page, loosely described, is any page specifically optimized for search engine ranking that can expand on the number of...

Lesson #24   Using Form Tags for Optimization
As more and more webmasters get "down" thinking that achieving good search engine rankings is impossible unless your site is already extremely...

Lesson #25   Layers of Optimization 2: Behaviors
The concern back then was the possibility of search engines wising up to detect negative values in the layer, which pushes the layer off screen...

Lesson #26   Getting Traffic for Free - Part #1
Ok, so maybe not everyone is a search engine marketing expert. Not only does it take time and experimentation to learn, who wants to wait 6-12 weeks...

Lesson #27   Link Exchange Strategies Explored
Strategic linking is advantageous in a number of way. Obviously, the more incoming links to your site, can increase your traffic. Exchanging links...

Lesson #28   Pay Per Inclusion: Worth It?
Today, only about half of all search engine traffic can be marketed to for free. As more search engines gravitate towards the pay per URL inclusion...

Lesson #29   Marketing to Adult Webmasters!
When I first found myself in the adult industry promoting my first adult sites I thought "Hmm, if I ask for reviews on adult webmaster boards I'll...

Lesson #30   Summer Search Engine Report!
Since the start of this year there have been a wide range of hard hitting headlines in the Search Engine Marketing (SEM) arena. Major acquisitions...

Lesson #31   Google AdWords Explained
We've all heard the expression "It takes money to make money" but how much money is that? What exactly do you need, what does it take to get the...

Lesson #32   SEO Recap 1 - Getting Started!
Although we at Traffic Talk have covered a wide range of the elements of search engine optimization, many of our readers have asked us where and when...

Lesson #33   SEO Recap 2 - Checks & Balances!
Welcome to Part #2 of the Search Engine Optimization Recap. In this lesson we will cover some key points when it come to finalizing the search...

Lesson #34   Pay Per Click: Options & Advantages
Webmasters have a tendency to think that all advertising is expensive. Search engine marketing experts charge anywhere from $500 to $20,000 and up...

Lesson #35   Buying Advertising for Adult Sites!
"It takes money to make money" so the saying goes, and for adult site owners there is no greater truth. Beyond start up costs, hosting, content,...

Lesson #36   International Traffic Programs 1
Over the past year several international traffic programs have been launched that are designed to create an opportunity to generate sales from the...

Lesson #37   Sex Toy Store Marketing!
Changes in online shopping trends have affected the adult industry, making pay site conversions more and more difficult increasing the need for adult...

Lesson #38   Tradeshow Marketing & Considerations
Tradeshows are an important part of business marketing in every industry. The excitement of promoting your latest programs and services to both...

Lesson #39   Tradeshow Marketing & Considerations 2
Adult industry tradeshows are an excellent way for webmasters to get a leg up on the competition by becoming more informed and getting to know the...

Lesson #40   Cyndalie's Traffic Rant
I would like to stray from my usual lesson based progression through marketing in the adult internet landscape and in search engines, and look at the...

Lesson #41   SE Update: Changes at Yahoo!
Yahoo is beginning to launch their new search engine technology and will now begin to use it's own algorithm and crawler. Over the next few weeks...

Lesson #42   SE Update 2: Yahoo's Paid Inclusion War
Drastic changes have taken place at Yahoo at the end of February 2004 that has both marketers and small internet business owners alike scrambling....

Lesson #43   The Power of Newsletter Marketing
Regardless of what type of site you run, Newsletters can be a very valuable commodity. In fact, next to member databases, newsletters are the most...

Lesson #44   Affiliate Program Marketing Part - 1
An integral part of marketing a pay site, online store, or service successfully is recruiting affiliates to assist in the promotions of your site,...

Lesson #45   Affiliate Program Marketing - Part 2
Figuring out what to pay your affiliates can be a daunting task. Just how much of your sales are you willing to give up? How much do you need to, to...

Lesson #46   How Colors Affect Website Usability!
Colors can have both a direct and indirect impact on your visitor's response to your web site (usability) and how effective your branding efforts...

Lesson #47   2004 Summer Search Engine Report!
Well it's that time of year again! It's time to sort out the changes that have been affecting the search engine world and update your links on where...

Lesson #48   Tips for Increasing Return Visitors!
We work so hard for each and every click to our websites. We spend time and money on design, content, and elements to encourage a sale. We watch...

Lesson #49   International Traffic Programs 2
Several international traffic programs offer what is called "geo-sorting" where an international visitor is redirected to a translated site in the...

Lesson #50   Preparing for Disasters!
As an adult webmaster I've been aware of the potential risks, liabilities, and environmental dangers we face due to the type of content we work with...

Lesson #51   The Expanding Search Engine!
The search engine marketplace has become a fierce battle ground with companies reducing the number of ways webmasters can get their sites indexed for...