Q. I want to start an adult site for women. I've been told many times that women don't buy memberships. I even heard one person say "Don't pitch the bitch". It's insulting but is it true?
A.
No. It isn't true. Women like sex. They enjoy adult entertainment and they spend money on it.
The reason so many webmasters have trouble selling to women is because they are using the same marketing tools and site concepts originally designed for men. On the whole, most women aren't interested in content that objectifies their sex. Women are as complicated as any man. Some like gay porn. Some like stories. Some enjoy bondage. A great many women want a portal-based site where they can shop for adult toys, get free email and download some dirty pictures.
If you're a man, ask your female friends what they would like to see on an adult site. If you're a woman, think about what you like and find content/sponsors who will accommodate your needs. Pitch the bitch because the bitch likes pitching.