If you saw an ad in the paper or on teevee that promoted the opening of a cool new store, you might pay attention. If that store's ad spoke of product you badly wanted, you'd probably write down the details of their Grand Opening. You'd conceivably plan and earmark money to use when you go to the opening day of your new dream store. You would suffer the parking hassles and the obnoxious mall whores to race to the doorway of this mythical oasis for your special needs.
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"Your novel approach could likely take the adult net by storm, but if you sail off into the wave of cyber surfers before you're launch-worthy, you just might drown." |
How would you feel if when you got to that store, there was a closed gate and a sign pinned to it reading: UNDER CONSTRUCTION? Would you never return? Would you be more likely to wait for a competitor's store to open? You bet your ass you would.
You may hold the secret to the next big thing. You may have your thumb on the pulse of the online porn market with an idea so great it's going to revolutionize the industry. You're sure your notion is so exemplary you've registered the domain and bought hosting for it. You have a concept, a business model and a third-party processor in mind. You are ready to go. You think you are, anyway.
Building an adult site is easy. Good ideas are a dime a dozen and there's always a better one down the line. Anyone can post about their next great porn site brainchild on a message board. They can jabber on to readers and shit talkers in chatrooms that their Big Boy Affiliate program is launching any day now for months. You can work up a whole bunch of folks into an interested audience with teasing tidbits about the glory of your latest mega-bucks breakthrough. Your Internet deadline is nearing and you've just spent the last month telling the world about it. How easy is it really?
The problem found with some of you misguided self-promoters is that when site-opening day arrives and curious browsers click the link, there's nothing there. A visitor sees the layout and graphics are in place but some menu buttons lead to pages that read COMING SOON or 404 Not Found.
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A new surfer reads about your new site on a Top List and they clicked the hyperlink to only receive a big, fat FORBIDDEN error page. You've posted over and again that your shockingly daring Leg and Foot site will have more Trampling shots than any other on the net. Yet when your trample-loving members greedily leap to your Trampling section, there's three galleries listed with the text MORE GALLERIES TO CUM!
You may truly be a genius. Your novel approach could likely take the adult net by storm, but if you sail off into the wave of cyber surfers before you're launch-worthy, you just might drown.
What about your competitors? They know your plan better than you do. After all, you've been feeding them enough samples of your plan in your postings and boastings. If you've spent the last couple of months describing the blue prints of your Gay Flash portal to your entire ICQ list, don't be suprised if one of your "honorable" peers beats you to the punch. Another mistake rookie marketeers make is revealing too much too soon. If your idea is that big, your theme is that unique or your service is that needed then it's worth stealing, cloning or reconfiguring into something better. You may not know this but some adult Internet professionals are a little bit dishonest and a tad unethical.
You may hold the keys to the kingdom. Within you could lie THE secret to the smut-delivery system that will bring online porn back to the gravy days of the late nineties. Good for you. More power to you. Just be careful not to go off half-cocked or too cocksure.
Keep your cards close to your vest and don't ante up more than you can pay. If you have a great business model, make sure ALL the details and data are in place BEFORE you turn it out. If the great porn god tells only you the financial path to freedom through fetish sites, keep the hallucinations quiet until you have a clickable site to prove your heard it first. A real innovator knows the best ideas are fully formed, working creations.
Your strategy may be stupendous but is it ready to go? And when it is, will it have already been done?