You know what I like most about selling porn? The honesty of the product.
"You're asking your surfers to invest their hard-earned dollars. You're expecting them to trust your advice. Picking a niche based on profitability alone isn't just foolish, it's downright dishonest."
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Oh sure, we deal in illusions. The truth is that most porn is staged, even reality porn. That cute coed, smiling in the middle of a bukkake circle-jerk, isn't smiling because she's into gooey spooging. She's smiling because she's getting paid. That hot heterosexual couple act like they're totally into each other but the fact is, after the cameras stop rolling, she goes home to her girlfriend and he goes home to his boyfriend. If you don't know this by now, then it's time you did: BangBus isn't real.
So, how is it possible for me to claim that porn is an honest product? Simple. We pornographers provide what we promise. We promise sexual acts on film and that's exactly what we offer. It may be staged. It may involve positions and scenarios that will never ever happen to real people. It may all be an act, but porn is porn and that makes it an honest product. We're not selling snake oil. We're not marketing get-rich quick schemes. In the adult Internet, what you see is what you get.
The best salesmen in the world get that way by following one overriding principle:
The successful car seller knows cars. The prosperous broker knows the stock market. The high-commission appliance clerk knows appliances. It only stands to reason that the most productive adult webmasters know their niche.
How many times have you asked a waitperson to describe a dish, only to receive a blank stare, followed by a less-than-helpful stuttering reply? How many times have you decided not to purchase an item based upon the seller's ignorance of it? How often have you heard a clerk give you bullshit when all you wanted was information? How many times has that sort of crappy customer service pissed you off? Do you know why it pisses you off? It pisses you off because an uninformed salesman is nothing more than a liar. They're not being honest. They're trying to sell you something that they know nothing about.
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When you choose to promote a particular niche, you have an obligation to know both your product and your audience. You're asking your surfers to invest their hard-earned dollars. You're expecting them to trust your advice. Picking a niche based on profitability alone isn't just foolish, it's downright dishonest. Even in an impersonal medium like the web, people can tell when they're being fed a line of bullshit. All your authoritative sales copy won't matter a damn if you don't know what the hell you're talking about.
Take Gay porn. Super lucrative market. Lot's of money to be made. Now take you. Say that you're not gay. Say that personally, you find the idea of two men having sex repulsive. But you, you're out to make riches and you think that all you have to do is cover your eyes, slap some gay sex pics on a gallery and boom, you're a millionaire. After a couple of months, you've invested hours of your time, optimized hundreds of images that disgust you and come a point where you're not just repulsed by homosexual content, you hate it. You end up feeling dirty and mean and you haven't made a damned penny. You blame the niche and refuse to recognize that you are the problem. You have defied the cardinal rule. You didn't know your product. You didn't know your niche. You didn't know your audience. You were dishonest with yourself and your surfers saw through your scam.
Learn what turns the bondage lover on. Research the lingo that rings the bells of your intended audience. You might get a kick out of describing BBW models as fat hoes but the people that pay for BBW content think large women are beautiful, hence the name Big Beautiful Women. If you go into a niche without an appreciation for the content, how on earth can you expect to speak to the people that actually do appreciate the content? If you try to sell under false pretenses, you're just playing your surfers for suckers. Know your niche. Embrace your niche. It's not just a good idea, it's an honest idea.