Halloween is over. I had fun. The kid had fun. Halloween is a nice bit of fun that signals the start of the holiday season. As we finish out fall and head into winter, there will be feasts, time off for college students, gift giving, gift buying, more feasts and a grand celebration at the end of the year. We spend so much of our personal time on the doings of the holiday season -did I mention impending tax deadlines? - We barely have time to run our websites.
|
"If you own a business, sending out greetings is good business." |
The whole world is our domain. The whole world doesn’t celebrate the exact same holidays or seasons but these next two months occupy a lot of the human race’s calendar space. Upcoming is Hanukkah, Kwaanza, Christmas, Thanksgiving, the Roman calendar New Year as well as the Asian ones. Concurrently the end of the fiscal year finishes out this hot little cycle of commerce. This is our last chance to make an impression on our customers, peers and affiliates in a universal way. This is the time of year when the personal touch is practiced and expected.
What will you do to let your site members or hosting clients know you appreciate their business? Do you make the design of your free adult page into something special for the season? Do you submit any holiday-theme galleries to your TGPs? Does the hostess/model of your paysite send out a special Christmas message to all her fans? Do tech elves stuff greeting card envelopes at the end of the year in your office?
You may not celebrate a single darned holiday and the sun is shining hot where you live but you still have the opportunity to spread goodwill in the name of your interests. You can send out gifts for every darned holiday on the list or just send that one bottle of whiskey to your best ICQ friend. From generic New Years greetings to fanciful wine baskets, anyone you recognize will surely be pleased and some might be thrilled.
Untitled Page
If you run a paysite or adult web service, you have on hand the technology to knock off and send out a mass holiday email to your member base. Have you considered mailing a free T-shirt or poster to your respected recurring members? If you run a sponsor program are you going to reward your best performing affiliates in a special end-of-the-year way? Content sellers can be magnanimous in a timely fashion buy offering year-end sale prices/specials to repeat buyers. For less than two hundred dollars you could snail mail printed postcards that won’t be considered junk and might be the best advertising expenditure of the year. There’s no reason not to use this annual time of festivity as a tool to solidify your image. If you own a business, sending out greetings is good business.
Your site members, your bookmarkers, your newsletter readers and all those other nameless souls that up the traffic on your web deserve seasonal remembrance. A thing as small as an animated GIF decoration on your main page will translate into appreciative surfers. A special gallery with a model in a Santa suit might finally get you listed at that elusive big-time TGP.
Those who run adult product sites know about the gift giving frenzy this time of year brings. But has the free adult page owner thought about advertising their sponsor’s products as x-mas gifts for spouses? Holiday theme content, site designs and sales copy appeal to your visitor’s state of mind.
Your surfers can often be lonely this time of year and a sweet-spirited 'special message' from a hot model might give them an unexpected lift. That silly, dirty holiday cartoon could bring a giggle to folks who are often stressed during the season. Your adult page enters homes. Why not further your standing with your surfers by giving them a free plugin view for the season? Cyber treats given away in the giving season are after all, fancy wrapped advertising.
Like all the rest, the impending holiday season comes on suddenly and we get swept up in it personally. We have our own families and friends and parties and food and profit margins. We browse the web looking for gifts and deals and so do the web’s ever-growing population of perspective customers. We relieve our seasonal tension by searching for something funny or inspiring on the net like millions do this time of year. Our surfers, clients and peers may be not be physically present in our lives but they are just as really important to us. They appreciate a good word, a nice card or a personal greeting and this is just the time of year to do it!