I have some quirks. One concerns price tags. If I can't find a price on an item nor a clerk who can tell me the price of the item, I won't buy that item. I am also one of those odd birds who reads ingredient labels, especially on personal care products. I am a cautious shopper who will revisit a store many times before I actually buy something. I like to see that the money I spend is spent as effectively as possible. I'm in sales and know to look past fancy packaging and clever displays.
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"The informed adult webmaster/potential customer will not tease as easily as your paying customers. A promise and cool logo are nice but data is better. Accountability is better." |
I like to think there are more like me, cynical customers who try to peek behind the flim flam. I don't just accept when a new sponsor tells me their program CONVERTS BETTER THAN ANY OTHER. A content store may claim ALL LEGAL CONTENT in their sales text, but I look for a link to the proof.
I may live in a dream world because I think only the truly righteous adult resources post their contact phone numbers on their information page. When I enter an adult resource and find a lot of JOIN links yet can't find a link to INFO or DETAILS, TERMS OF SERVICE and most especially CONTACT US, I back out of that site as quick as I can.
As a seller, I would like my paying customers to be informed about the details of membership to my paysite. The informed customer is a confident customer. If they click the explanatory links then they are less likely to chargeback or try to cancel their membership.
The informed adult webmaster/potential customer will not tease as easily as your paying customers. A promise and cool logo are nice but data is better. Accountability is better. A contact email, address or phone number shows you can be found.
If your adult affiliate sponsor, hosting company, content provider or TGP is without an appropriate information page, you might be losing some very good associates and potential profiteers for your business. Do you have hyperlinks to edifying text on your adult online resource? In other words, Do you have and INFO link?
As a person who explores the informational pages of countless affiliate programs, site counter services, content providers, free/pay hosting companies and other assorted adult webmaster resource sites, I have seen quite a few who provide nothing but an email link for INFO. I won't recommend a counter or click-thru program on ad copy alone. I cannot tell my readers that your free adult host has small HEADERS and FOOTERS without first viewing a sample page.
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Don't get me wrong, I love sales text. What I don't love is reading sales text absent of explanation or contact data. I look at your resource page as if I was a potential new customer, buyer, affiliate or submitter.
Sometimes I like the site of a resource so much I fancy promoting it. The best adult resources are the ones who are open and available to their affiliates, submitters or buyers. Customer service is customer service. Information about your program or licensing or where to find you when things go wrong is good customer service.
An adult resource with proper informational links on their site protects themselves and their potential associates. By posting the terms of service and suitable contact information on your resource site, your future webmaster/customers have a way learn the rules before they JOIN UP NOW!
I don't have to imagine a world where adult webmasters are cynical, skeptical nit-picking detail pigs sniffing around for truffles of bad gossip about your resource. That world is real. Read any message board and you'll find flame wars galore between adult resource suppliers and antagonistic webmasters. Most of the criticisms on open forums about adult resources originate because the complainant has received little or no response from the resource in question.
Your hosting company or content provider site may receive hundreds of webmaster emails but there’s no excuse for inattentive webmaster support. Displaying your full terms of service, detailed text about your programs and adequate contact information somewhere on your web saves you headaches and misunderstandings in the future.
You can wrap your adult resource in pretty design and hypnotic sales copy but if you leave off the details, you’re just like the store that neglects to put a price tag on their stock. If you hide your contact information behind one lousy email address, it’s like shopping at a vendor without clerks. You’ll only get impulse shoppers and far more dissatisfied customers.