In the physical world, when a business becomes successful and the income dependable, thoughts turn to expansion. A popular restaurant may open a second location or lease their name to franchise. A flourishing bookstore may find that the software they sell has it's own market and choose to branch out with a new shop that sells software and computer-related products. The national chain stores and restaurants that exist today all started out as a single business. One can only make so much money from an individual location and by opening additional stores one increases their profit market and potential.
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"Whether or not you need a separate domain name for your new site really depends on what you are trying to sell and whom you are trying to reach." |
If you have an adult site that garners dependable traffic and income, you may have thought about the idea of expanding your cyber business. You have finally gotten to a point where you have a profitable adult site and even promoting it is a breeze. Because of that security, it's only natural to look towards another new venture.
In the physical world, you would have to look at the costs of leasing a storefront or building your own, new space. There would be loans and blueprints and city codes to deal with. You would have to hire new a new staff and all new equipment and stock. The time involved in a new physical store would take at least a year.
In the cyber world, a new venture is not nearly as involved, expensive or time consuming. In fact, probably the most important thing for you to consider is if you want your new venture to part of your existing domain or if it should have it's very own domain name.
If you choose to give your new site it's own specific domain name, you might want to remember how long it took you to get your original business to the point where it was well known. Franchises work because of brand-name recognition. A new store with a completely different name is undiscovered territory as far as surfers and customers are concerned. People are curious about new stores but many wait for the word-of-mouth recommendations of their friends and acquaintances before they patronize a new business. People don't want to spend money on something they know nothing about and a completely new domain name is no different when it comes to attracting hits.
Then again, a whole, new corporate identity may be exactly what you want.
For instance, you have a very successful gang-bang site but you've decided that you can also make great money with a web that features lesbians. People who look for gang-bang content are probably not interested in your new lesbian page. A URL that reads: http://gangbangers.com/lesbosexo is a contradiction in content. Those who want to see lesbians are usually interested in the softness of female-to-female imagery. Any reference to gang bangs (especially in your URL) will be big turn-off to the ones who like their porn on the softcore/girly side. If the new venture you to want to create has absolutely nothing to do with your present venture, then a whole new domain is the best choice.
Whether or not you need a separate domain name for your new site really depends on what you are trying to sell and whom you are trying to reach. The name recognition of your present site can either work for you or against you. A new page within your existing domain can draw your existing customers but if you are trying to promote something new and non-related, the same domain will be detrimental.
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There is a third option to this new vs. old domain name dilemma: Fashioning a new domain name to include your old domain name. An example of this would be AVN (AKA: Adult Video News). This company started out as a trade publication for those in the adult video market. When the Internet took off, they went online. They soon realized that they were missing out a huge market of porn surfers and adult webmasters who had no interest in the world of adult video sales. As a result, they built AVN Online. YNOT knew they needed a domain that had more appeal to
webmasters, so they changed theirs to Ynotmasters.com.
When C-Pimp and Girly decided he wanted to build a webmaster resource site, they had a vision of a place that was friendly and non-intimidating to webmasters.As a result CozyFrog.com was born. When they chose to build a school for adult webmasters, they wanted to use the name recognition of CozyFrog, but with it's own identity. This is how CozyAcademy.com came to be.
If you choose to keep your new venture within the realm of your present domain, then you had better choose an endeavor closely related to what you are already doing. You can operate safely knowing that your surfers already know who you are and where you are.
If you decide to brave the choice and create a whole, new domain you will have to build your traffic up from scratch. The good part of that is, you'll already know the tricks and methods it takes to get those visitors because of your experience.
If you use a portion of your present domain in the URL of your new domain, you get name recognition plus a whole new identity and a whole new site to list on search engines and use for link trades.
The most important thing to consider is if you really are ready to venture off into a new enterprise. A lot of businesses go bankrupt because of expansion. More sites mean more work and the possibility that the quality of the work will lessen with each new effort. Every adult webmaster is free to build an empire, just remember that a solid empire has to have a firm foundation.