Much has been said concerning the overabundance of free porn on the Internet and it's effect on the sales of adult marketeers. You'll hear those who make their income from membership sales curse the names of TGP sites and over-generous gallery makers.
I do think that some of these kids building give-away stuff are foolish, but I believe they only hurt themselves. They give so much away because they don't know how to tease a user into a sale. They get a lot of visits just like the skank down the street does, but they don't get no commitments from their customers in the form of memberships. I don't think they hurt paysites or sponsors one bit. The fact is the freeloading smut surfer CAN'T get paysite quality content off of free pages and galleries. Paysites make sure of that.
Gifts and prizes are the staple tool of any sales business. Porn is no different. Paysites give free content to their affiliated webmasters so they have something to promote. Good webmasters incorporate that free content into tantalizing samples designed to make the surfer want more. Give-away marketing is highly effective in drawing new customers and encouraging repeat business. People love prizes and free stuff, especially adult webmasters. In fact, you may have noticed, your sponsors and other sites related to you want you, and they are willing
to give you stuff to keep you.
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"Gifts and prizes are the staple tool of any sales business. Porn is no different." |
Sponsors and adult webmaster resource sites and content providers all use giveaways and prizes and bonuses to lure webmasters into selling their particular service or product. Not to say sponsors or resource sites are foolish with their giveaways. They know that simply giving stuff away only gets them traffic. They are clever enough to make webmasters work for their bonuses and gifts.
Instead of just giving away stuff to random webmasters in a drawing, a sponsor might require that a webmaster send them at least 100 full-fledged sign-ups before the webmaster is eligible for the prize. That way, the sponsor gets income and the webmaster gets lower odds in the lottery for a brand new car. Did I say brand new car? Yes, adult sponsors do make enough green to be able to afford to give away a car or two. A new Hummer or other testosterone-enhancing automobile is a hell of a sales incentive to a webmaster.
Adult Webmaster Resource sites make a lot of their income from selling advertising space to sponsors and content providers and web hosts. The more site builders they have visiting their page, the more they can make from the advertising sales because the providers and sponsors market to webmasters. They want you to post there and they are willing to give you free stuff to coax you into posting again and again. The basic format for this giveaway is the free T-shirt. Post so many times on an adult webmaster resource site's message board and you win a cool pornographic oriented T-shirt. Sweatshirts, mugs, mousepads all with the board logo are some of the toys in the goodie baskets of resource sites. They also have benefits for webmasters who submit their email address for VIP membership. Sometimes a webmaster can get free content or exclusive tips and links to special deals on the web. All of these giveaways are low in
overhead for the resource site and like catnip to the adult webmaster.
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Content providers and adult web hosts offer discounts and special deals to trusted webmaster customers. They like dependable customers as much as the next business. In fact, (during this Holiday season) you've probably seen a lot of webmasters thanking providers for gift turkeys and hams and bottles of liquor. Those are the webmasters who pay on time
and spend good money who get those Holiday presents.
I've seen adult sponsor sites that have stores for webmasters to buy products from with earning points made by good sales ratios. Traffic, content and link listings are all ways to get webmasters on your page. Adult webmasters spend money and make money and are essential to providers, sponsors and resource site's success.
If you want to have a giveaway to see if it can increase your traffic and visitor retention, there are many options open to you. The first thing you should consider is how much you can afford in prizes and whether or not you are authorized to use your item as a giveaway. You can't just give away cases of beer and not hear from the legal staffs of the Beer Company and Alcohol Enforcement.
The almighty T-shirt is a good, first start. You could consult a local printing or Novelty Company in your area and get 50 shirts for a reasonable price. You could try giving a prize to other webmasters who trade links with you. Say, they send you so much traffic and you give them a shirt or a mug or a mousepad. One of the most effective ways of applying giveaway marketing to webmasters is in the adult webmaster message board.
Say you're a new content provider and you want to promote your business and get some sales. If you post a contest offering a free licensed set of images to the first ten who buy another set, you will probably sell more than enough sets to make up the difference of the loss of your giveaway.
Just remember that you will have to pay for the shipping and handling and responsibility for timely delivery of prizes. Adult webmasters are vicious if they think they've been screwed and they will slam you in every forum possible if you don't follow through on your gift.
You don't have to gut your bank account to have a giveaway. A giveaway for an adult webmaster can be as simple as an effectively placed link trade. What you give away is up to you. How you give it can produce wonderful results or can make you look like a desperate spinster whoring for love. Free is not a bad word. There are no bad words, just bad applications.