According the the latest, statistics, there are approximately 1.5 billion Internet users in the world. Eliminate 30% of that amount (surfers under the age of 18) and you get one billion-fifty million adults. Keep whittling the numbers down - subtract a round one-third from those adults to account for China where the majority of the populace experience highly-censored Internet access. Granted, a million or so Chinese
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"We are webmasters, fighting for our very lives. Competitors are everywhere and we're all pimping for the same thing: TRAFFIC. Volume is important but traffic quality is what will get you paid." |
adults are probably outsmarting the filters but I like even numbers so we arrive at 350,000,000 adult Internet users world-wide. For good measure, I'll eliminate another one third of assorted people like, porn-haters, people with lives, people that are actually having sex and hundreds of thousands of adult surfers that get this shit for free. That leaves 165,000,000 adult Internet users as your potential customer base.
Take into consideration that there are thousands of webmasters that build and submit one, if not several, porn pages and/or galleries each day. Also account for long-established porn sites that are going to get the big hits no matter what you do. As well, keep in mind that porn sites are no longer Kings of the Internet destination points. Social networking sites have stolen our crown. We are simply not the novelty we used to be. We are webmasters, fighting for our very lives. Competitors are everywhere and we're all pimping for the same thing:
By now, you realize that you face a catch 22 as an adult webmaster. You understand that we work in volume. The more site visitors, the higher the chances for sales. You also realize that gobs of surfers aren't necessarily a good thing. If I were to pare that 165,000,000 number down to what I believe is reality, I'd knock off two thirds of them because they're damned dirty freeloaders. In short, you need lots of traffic but lots of traffic equals lots of wasted bandwidth. You've come to see that visitor logs are complicated. How many of your hits are coming from search engine robots? How many people are simply hotlinking one of your pics? How many are coming from countries where they don't have credit cards or can't read English? What about your exit stats? When they leave your page, where are they going? Analyzing your traffic can be a sad, sad experience. Acquiring site traffic is as much a headache as it is a joy.
Here's a Traffic Basic: Quality
Volume is important but traffic quality is what will get you paid. You want to attract potential customers, not freeloaders. That's why the old ways to garner traffic are still the best:
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Search engines, directories, link lists, other webmaster's sites. The more that other sites link to you, the higher your page will be on Google results. Do, hard links trades with your webmaster buddies. You link to them, they link to you. Link to your site from all your others sites and vice versa. Submit galleries and sites to porn directories and search engines. You want a link to your site to appear on as many other pages as you possibly can.
I'm not talking about those build-them-and-forget-them sites. I'm talking about your hub sites. Those sites you made that are more than just a three-gallery bit of nothing. Whether it's a regular free site or a blog, update, update, update. Here's why updating is so important - BOOKMARKERS. The best kind of quality traffic is return traffic. The more people visit your site, the more they come to trust your judgment. The more likely they will eventually be swayed by your ad banners and sponsor links. When you update regularly, you give surfers an incentive to come back. You build a base of followers. You want followers. Followers follow you to sales.
You don't have to be a spammer. There are many to promote your site other than by being obnoxious. Include it in your sig on message boards where the clientèle have open minds. Buy some ad space on adult search engines and directories. Buy some keyword placement in Google AdWords. Ask surfers to sign up for your newsletter and then actually put out a newsletter. Make sure your site has an RSS feed. Put your URL out there as often as you can without pissing people off.
Quality traffic is a process. You're never going to get it overnight. 80,000,000 hits on The Hun is thrilling but one sale out of 80,000,000 probably costs you more in bandwidth that you made from that sale. Not to say that regular listings on TGPs are a bad thing, but remember to pay attention to hits versus sales. Building up a base of regular site visitors takes time. You have to work at it continually. You can buy traffic but in the end, the best traffic is the traffic you earn.