"Stick and move, move and stick
Cause second chances don't come that quick" - ABK
I'm a girl, so bear with me on this:
In boxing, the term "stick and move" refers to the boxer that stays in place long enough to throw a punch yet moves away fast enough to avoid a punch. The strategy is to keep moving while also taking small moments to throw a blow. In the ring, "stick and move" is a classic.
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"You can have several eggs and several baskets. The only thing you have to decide is whether or not you're ready to expand.. You can't 'stick and move' if you can't throw a decent punch." |
The unique fellow that wants you to use this tactic in your business strategy is our good friend - BIG P. He's a finance pimp!
Now, settle people. BIG P doesn't want you to run around smacking other webmasters upside the head and then split. BIG P don't roll like that.
He ain't telling you to go be a boxer. He isn't talking pugilism. He's talking diversification. He's illustrating a course of action you can take as a businessperson. "Stick and move" is a concept, a philosophy, a doctrine.
If you're a sports-hating, rap not-listening gal like me there's another way to describe the Tao of "stick and move": Don't put all your eggs in one basket. I know. It's a lame saying. It doesn't have the poetry of "stick and move" but the message is still the same.
Yes, I understand. This is a hard industry. You have worked your ass off trying to master just one, lousy niche or marketing tactic. You found luck with free sites or fortune through galleries. After ages of trying, you've managed to weave a little corner of the web where you can catch flies and get fat. You got there fair and square and you're not giving it up for the world.
Chill. Nobody is telling you to leave your happy life and start a big, scary new life. That's not what diversification is all about. What we're attempting to explain is that no business is permanent. Trends and technologies die all the time. Sure, today you make mad bling because you submit killer galleries.
At the moment, you are the King of AVS sites. Maybe you are the ruler of all that is reality porn. The point being is that someday, TGPs might become extinct. AVS sites could be outlawed. Reality porn could turn into yesterday's fad. Then where will you be with your one egg, one basket?
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Look at a company like Ebay. Initially, they only hosted online auctions. Ebay took off huge but they didn't sit there and vegetate on their profits. Instead, Ebay went out and bought PayPal. Now Ebay makes money from auctions, plus they make money from all those members that use PayPal both on and off the Ebay site. If Ebay fails, they have PayPal to depend upon. If PayPal fails, there's always Ebay. That's just a single example of business diversification. If you want to look to a huge example of "stick and move", take a gander at Time/Warner/AOL/CNN/Etc.
Now, we can't expect you to go out and buy Ebay or ARS, for that matter. However, you can spread your talents to other ends of the web and the adult Internet. You can have several eggs and several baskets. The only thing you have to decide is whether or not you're ready to expand.
The most common mistake the new adult webmaster makes is overkill. The newbie tries to do too much, too fast. He'll build five different sites in five different niches without knowing a thing about any of them.
He'll create hundreds of ineffective galleries, spend countless dollars on wasted content and wonder why he's not making a dime. This is diversification before the fact. This is taking a leap without wings. You can't "stick and move" if you can't throw a decent punch.
Get your training. Take your licks. Gain your wisdom and your stamina before you try to "stick and move". You want to create a solid venture that can stand on its own and then you can advance to another venture. If you've conquered galleries, take on AVS sites. If you're a free site champion, maybe it's time to invest in a paysite. If you're satisfied with your success in the adult Internet, see what you can overcome in the non-adult realm.
BIG P wants you to "stick and move" but he wants you to do it right. Don't be a poser. Don't play-act the part. Be true. Be real and "stick and move".
Now GO get that money!