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    Selling Your Site! - Part #1

    By Titmowse | Writer @ CozyFrog | FEB.28.2003
Remember that little web page you built way back when? That one you liked when you first made it but somehow it fell from your favor? Or maybe there was nothing wrong with it. Maybe it just never clicked like your other adult pages did. Maybe you just found a niche you liked better. Regardless of the reason there it sits on the server. Your little forgotten toy.

"To you that old shoe of a site is worthless. It's a thorn in your server side. To someone else your surplus adult page is a trove of treasure."
Or could it be a matter of money? Your site is sucking you dry with bandwidth/maintenance costs. Maybe you have too much to do and it’s beginning to affect your productivity. You’re losing sales and customers because you’ve got one page too many. There its sits on your server. Your fucking albatross.

You have an adult website. You built it because at one time you thought it had a promising future. It gets some traffic. The search engines have indexed it. It might have a fairly decent domain name with some type-in value. Yet to you it’s a white elephant. Do you just give it up? Do you pull the plug, clean the directories and let the domain registration lapse? Will you throw away all that hard work and thought like you would an old chair?

To you that old shoe of a site is worthless. It’s a thorn in your server side. To someone else your surplus adult page is a trove of treasure. To a person looking for just the right domain, just the right niche, just the right amount of pre-existing traffic, your page is the pot of gold at the end of a keyword search.

Your adult site, domain, content and those man hours spent promoting are worth something. Instead of killing your page or letting it waste away, why not sell it?

Just because the domain gold rush is over doesn’t mean you can’t make some decent green. Some things are worth more the longer they’re around. Websites accumulate value if they’re polished and promoted and linked to. You’re not just selling a domain name when you sell your old site. You’re selling Meta tags, search engine submissions, link popularity and bookmarkers.

One thing to remember, you must own the site to sell it. You could have the biggest baddest free-hosted page in the world but if you don’t at least own your own domain, you don’t really own a site. To sell an adult website, you have to own its domain name. You’re not just selling a name, you’re selling the address to where all your link trades, SE submissions and listings have always pointed to. It’s pretty hard to sell a site you’ve got on a free adult host even if you’ve cloaked and redirected the URL.

Untitled Page

To sell an adult site, you need to own the domain and have had it hosted on a paid server. If you own a domain name, you can still sell that. Take into account that there’s a difference between selling a domain name and selling a website.

Before you put your site on the market for sale, you have to determine what it’s worth. Be realistic. Nobody pays a million dollars for any old adult site no matter how good the domain name. Then again, don’t devalue the worth of what you’re selling. Cost it out. Map out the hours it took you submit your page to the search engines. Multiply them by the labor rate you feel such a service is worth. Do the same with the time you spent acquiring link trades.

Can you show proof of your existing traffic base? Can you provide links to your hosting statistics? Can you show your site’s link popularity or it’s relativity to keywords in searches? The more evidence you have of your page’s worth the better. Your buyers will want this proof. You will get a better idea of the expense of your promotional efforts.

Will you be selling the content of your site as well? Are you allowed to sell it? What about the logo and the layout? Did you create the design? Are you including that in the total price of your page? Are you selling a small paysite? Will you be including your member’s accounts into the mix? What about an AVS site?

You may own the domain but it’s unlikely your AVS sponsor is going to let you sell your affiliate ID. You can’t just think up some round number now and expect to handle the details later.

Consider the quality of traffic your page gets. Is it mostly TGP traffic you’ve procured from promoting galleries? How much of your traffic comes from search engines, links lists and banner trades? How deep into your site do your surfers travel? All of these factors figure into the final price of your adult website. Your site could be worth ten thousand dollars. Then again, it might not be worth fifty dollars. You may find after a total inventory, you’re page isn’t deserving of much more than a basic domain registration fee. You might discover your little page is worth a tidy sum.

Now that you know what to charge, it’s time to sell. Your old page needs a new home and a new owner. In the next part of this article, you’ll learn where and how to sell your site and make profits now!

** Click Here For: Selling Your Site! - Part #2


By Titmowse | Writer @ CozyFrog
Titmowse has a special lily pad as the head writer for CozyFrog and it's family of webmaster resources. She also writes text content for several websites and is the owner of her very own MowseBytes Newsletter.

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