People used to depend on cash. Cash was never questioned, never disallowed. Nowadays, if you were to whip out a fat wad of thousand dollar bills and wave them in front of a car rental agent, you'd get nothing but a blank stare. You can't mail in a cash payment for a utility bill. Cash has evolved from irrefutable funds to that bulky stuff that makes your pants pocket look ugly. Now we have the Internet where your cash has never been more worthless.
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"Whether you're dealing with surfers or webmasters, you want to give them as many transactional options as possible." |
One of the rules of salesmanship is to never let a sale go cold. Never give your customer time to think. The more time they have to think about their purchase, the more likely they will change their mind. You work so hard with clever text and imagery to weave an inescapable net of lust so intense, they breathlessly scramble for a way to pay you money so they can get their porn.
When your potential customer comes to that vital point where they submit their payment information, what happens when they find out the payment method they use is not allowable on your
site? What happens is they back out of the transaction and never visit your page again. If you had given them more than just the one payment option, you would have made a sale.
Whether you're dealing with surfers or webmasters, you want to give them as many transactional options as possible. Limiting your clients and affiliates only limits your earning potential and the ability to keep the money flowing. If you offer only one way to let your potential members pay for memberships, those others who choose another way will go somewhere else. If you rely on only one third-party billing service to handle your e-commerce transactions, you take the chance of losing income. You also take the chance that if your one processor suffers a technical emergency; your affiliates will suffer.
Let's face it. You're in business for yourself. You are not in this crazy world of porn and pop-ups for grins and jollys. Well, maybe you are and if you are, you scare me.
The point being, you need to get those surfers to give you their money. You need to have a profitable sponsor program that can guarantee uptime, reliable statistics and timely webmaster payouts. You need more than just one way to accept funds. You also want to keep pace with your competitors. While you've been floundering along with one third-party processor, they've been incorporating two, sometimes even three companies to handle their Internet transactions. Here a just a few:
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Top Bucks
(http://topbucks.com)
Rated well among adult webmasters,
this sponsor uses Epoch and IBill and reward new, productive affiliates with a sign-up bonus.
Lightspeed Cash
(http://lightspeedcash.com)
Home of the infamous
Lightspeed University cheerleaders, this fresh network offers free content and has excellent benefits for productive affiliates.
XXXCash
(http://www.xxxcash.com/payout.html)
These folks handle the
popular Strippers.com paysite. The have weekly payout and seven more sites to promote. They use both IBill and CCBill as their third-party processors.
Porn Megabucks
(http://www.pornmegabucks.com)
They have over 30 niche
sites to promote and let affiliates offer recurring, dialer and even email services to surfers. They use three different processors for their billing and furnish free content.
Ox Cash
(http://oxcash.com)
They let the webmaster choose which
processor (IBill or CCBill) they want their surfers to sign up with and the affiliate can even switch between processors. They have five sites to promote among them, the notorious Bang Bus.
As you can see, some of the adult Internet's most popular sponsors incorporate more than one third-party processor to handle transaction from both their customers and affiliates.
They know that surfers want the option to pay for a membership with their checking account as opposed to their credit cards. They know that webmasters need a sponsor who will offer them reliability and payout options. Horny surfers want their porn now and giving them a way to pay speedily and easily will feed that need. Adult webmasters want a sponsor who can insure payment services that will fit their needs. You need them both and multiple processors are one way to keep them.