Your site gets a lot of European traffic. This would please you if it weren't for the fact that those Europeans never seem to buy anything. They surf. The download your thumbnail galleries and video samples. They even come back for additional visits. They seem to be faithful to your site but they won't sign up for your sponsors or buy your advertised products. In your zeal to filter out unprofitable traffic, you block all Europeans from accessing your pages.
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"This means that Europeans aren't cheap when it comes to online shopping. In fact, they're outspending the US." |
Did it ever occur to you to do a little research on the spending habits of people living in Europe? Were you aware that some of the countries in Europe are on the cutting edge of Internet technology? Have you ever considered the possibility that your European traffic isn't converting because your only payment option is credit card? Has no one told you that only 35% of Europeans make payments online with a credit card?
According to an October 2005 report by AC Nielson, the country that did the most online shopping this year was Germany, followed by the UK and Austria. In both Germany and the UK, AC Nielson estimates that individuals made six or seven online purchases per month. The region of Europe averages out to five purchases a month. The United States averages only four per month. Apparently, this means that Europeans aren't cheap when it comes to online shopping. In fact, they're outspending the US.
The Nilson (not AC Nielson) Report estimates that in the year 2010, only 32.1% of the world's population will use credits cards to purchase goods online. The Irish Internet Statistics Centre claims that surfers in the UK dig debit cards while a great many Europeans overall, still like to pay for items COD. It's rather impossible to ship a porn site by snail mail. However, it is safe to assume that porn surfers in Europe will be more likely to buy from you if you offer them a payment method they actually want to use.
Fortunately for you there is a wonderful crop of billing providers, that handle the payment needs of the European market. These billers give your surfers across the pond a plethora of payment options. Some of these fine companies are:
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Got micropayments? You will if you use NoCreditCard as your billing processor. In addition, NoCreditCard also offers SMS billing, Direct Invoice and even ISP billing. Quite a few adult webmasters have already discovered the benefits of using NoCreditCard as their processor for European customers.
Want a seamless environment? Would you like to venture into the world of 1-900 billing? How about cellphone billing? Fancy using a dialer? GXBill has you covered on all fronts. This company has International reach and their interactive voice response system is programmed to recognize 15 different languages!
If your European visitors had options like SMS billing, phone pay, bank transfers and direct debit, you could rake in the cash. E-Pay gives you easy site tools and a team of 45 employees, ready and willing to serve your payment needs.
If you're getting a lot of traffic from Europe then that means your site appeals to the people living in countries like Germany, France, Norway, Italy, Belgium, Spain and Sweden. If your visitors are emanating from Finland or Switzerland, that doesn't mean your site is a loser. It means your site has International charisma!
Don't waste this traffic. Make it work for you. If you want to sell to Europeans, you have to give them a payment option that they feel comfortable using. Instead of blocking entire countries from your pages, try working with the special audience you're getting. These lovely folk aren't tightwads. Europeans spend more online that Americans do. They just don't use credit cards.
Embrace the whole of Europe. Welcome these wandering perverts into your web. Show them some sample pics and video clips. Offer them pages translated into the languages they read. Show them models they'll lust after. Take them on site tours they'll enjoy. Give them porn because everyone loves porn. Then when you've got them hot and ready to buy, give them the best thing of all: A payment method they can use!