Things are tough all over. The old saying doesn't seem so quaint these days. Our entire world is going through some scary financial fallout and people are freaked. There might be more small business owners but when big businesses fail, a lot of people wind up unemployed. Those unemployed people can no longer afford to patronize the periphery businesses that operate in symbiosis with large employers. In turn, banks are dropping like flies. Banks!
No shit people are scared. According to statistician Nate Silver, at fivethirtyeight.com:
"...in the fourth quarter of 2008. Sales of alcohol for off-premises consumption were down by 9.3 percent from the previous quarter, according to the Commerce Department. This is absolutely unprecedented: the largest previous drop had been just 3.7 percent, between the third and fourth quarters of 1991.
Beer accounts for almost all of the decrease, with revenues off by almost 14 percent. Wine and spirits were much more stable, with sales volumes declining by 1.6 percent and 0.9 percent respectively..."
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"What we can't do is give up. The pickings may be thin but pluck we must. We all know that sex and making money from dirty sex stuff is here to stay. We just have to figure out how to keep our heads above the rising tide." |
Beer! BEER! What does this mean? Can we sell online porn without the aid of beer-swizzling surfers? It would be funny if it were so damned frightening.
Of course we can sell porn without beer. What we can't do is give up. The pickings may be thin but pluck we must. We all know that sex and making money from dirty sex stuff is here to stay. We just have to figure out how to keep our heads above the rising tide. Will people really stop wanting smut altogether? Should we just give up? Heck, no. These are the times when we have to work harder than we've ever worked before.
Value. Low Price. Cheap. These words take on a whole new meaning when your surfers are sitting home with no beer and nothing to do except watch more crappy TV or play another stupid video game. What's a budget conscious consumer to do when the only way to escape their dull lives is to jump on the Internet?
That's where you come in. Invariably, frustrated surfers are going to want their dirty bad porn. Your job is to convince them that your porn is the biggest bargain that ever happened. You've got to show your surfers the stuff you're selling is worth three times more than the asking price. If you're promoting webcams, point out that site membership costs less than one night in a bar or strip joint, plus members get to see way more pink. Most paysites give their users a multitude of features, aside from the central content.
As an affiliate, it's your task to learn as much as you can about the sites/services you're selling and play up cost-effectiveness. We live in times when people are looking for cut-rate ways to have fun. When you're competing for the green with a zillion other low-end forms of entertainment, sell the bargain that is online smut.
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There are many traps in store for the randy human, on the prowl for something resembling sex. Like Bilbo said, "It's a dangerous business, going out your door." Don't get me wrong, real life is awesome fun, but there's always a price to pay. Guilty gals, feeling compelled to 'put out' simply because the restaurant had cloth napkins. Zealous fellows confusing a turn on the dance floor with foreplay, only to end up rejected and blue-balled. Drinking too much. Blowing wads of cash. Risking the drive home when you know you shouldn't. People literally die in the endless pursuit to fill their off-hours with some semblance of human contact - when ultimately, they end up heartbroken and wallet empty.
Online porn will never lie or be late or get in the way of your surfer's "me" time. Cybersmut runs 24/7 and there's always something new. Tell your surfers: "Did that hottie at the disco diss you? Find a model that looks just like her and fap to your fist's content!" Millions of people hit the clubs yet most of them come home alone. Internet models do what they advertise. No games. No STDs. No judgment.
Money's tight and the masses are getting pretty choosy where they spend their money. Perhaps it's time to stop selling online porn as if it were a frivolity and start marketing it as a necessity. There are too many paysites with terabytes full of content, more than enough for any individual member. Some paysites virtually exemplify fiscal responsibility with social networking, live chat, streams, articles, games and more. As well, when funds are low, paysite membership keeps our precious customer base at home, solvent, alive and healthy.
The Internet porn may be more finite than we'd like to admit. Sure, people bail out of adult webmastery every day. That doesn't change the fact that there's untold numbers of adult webmasters, many of them far more experienced than you. As an industry, we'll get through this mess. As more people adjust to less extravagant lifestyles, they may turn to us four-fold. We won't know until times passes. Whatever happens, the Internet will continue. Internet porn will continue. The webmasters that worked it through and figured it out will continue.