This article isn't about Niches. Niches are niches. They are the rule #34 of the Internet If it exists, there is porn of it. I've written a bazillion articles on obscure niches. I'll probably write a bazillion more. This article is about trends. This article is about what today's porn surfer/searcher wants when it comes to delivery. This article isn't about the content, it's about how surfers get their content.
Above all things, understand this:
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"If you accept that it's a broadband world, then you'll understand where I'm going with this trend article. High Definition. Video. Cellphone / Smartphone porn..." |
Broadband reach has surpassed 50% and will only increase. I cite the low percentage of 50% as a rough estimate of Worldwide penetration. Some regions have as much as 75% of their people surfing on high speed connections. Some are as low as 6%. As well, the statistics vary. Some studies measure broadband usage flat out. Others measure broadband access amongst people that were already regular Internet customers. Then throw in the millions and millions that access the web via cellphones and wireless hubs and well, it takes someone much smarter than me to analyze the data. The point is, creating pages for surfers on dialup is nice but not necessary.
If you accept that it's a broadband world, then you'll understand where I'm going with this trend article. High Definition. Video. Cellphone/Smartphone porn. PHP. RSS. Vector graphics. And oddly enough, simpler, cleaner pages.
Be it pre-recorded or live streaming, the people want their porn to move. Experienced surfers spent more than a decade happily accepting our static images, tiny clips and choppy delivery. All that has changed. This is the age of YouTube and Hulu. Of Ustream and watching a newly elected president give his inaugural address over the web, as he's giving it.
This time it was the non-adult world that showed surfers the way and they now know it is good. Our smut surfers aren't afraid of big files or video chat. They're no longer timid towards video players. They've got good machines with fast processors and the software to handle whatever comes their way. They want movies and finally, their PCs can render those movies, smoothly.
Ten years ago, Flash was some scary plugin that surfers were afraid to install. Today, practically every embedded video player is Flash-based and surfers have accepted Flash as a necessary format. Surfers have no live or recorded streams. That burden lies with the adult webmaster who much consider the storage and bandwidth usage associated with hosting video. Thankfully, most all adult sponsors offer hosted video as marketing tools for affiliates and paysite owners can lease video plugins from content providers that specialize in delivering the formats.
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Say goodbye to grainy imagery. Digital cameras record and capture at higher resolutions than ever before and because of broadband reach, surfers can enjoy images and video content that's clear, detailed and seamless. Mind you, HD on the web isn't the same as the what one can view on a true 1080p HD television. Internet HD is usually formatted at 720p. Just the same, adult sponsors are offering HD video like crazy and users are paying for it. The next time you want a fresh marketing angle for your chosen sponsor, consider pushing the HD factor.
HTML 5/XML/CSS/PHP/Blogs/RSS/Social Networking
Those old school HTML pages just won't cut it anymore. The World Wide Web Consortium opened its HTML 5 working group two years ago and the top browsers (even IE) have promised to embrace it. That means more server-side applications, more adoption of languages like PHP, sites built using CSS, blogs and social networking sites that rely on databases to deliver dynamic, interactive content to users. There's really no reason to resist learning how to create such sites. Considering that your RSS feed can automatically ping RSS aggregators, ignoring such helpful marketing is downright foolish. Not to mention that free software like WordPress is free and is one of the simplest Content Management platforms you can get.
Web 2.0/Vector Graphics/Bigger Fonts
Web 2.0 is basically a blanket term. It was originally supposed to about the adaptive web but has come to signify everything from glossy text to CSS overlays and those lined backgrounds that are prominent today. In essence, what Web 2.0 means, design-wise is clean, clear, vector graphics, bigger fonts and truer colors. Almost no one is surfing the net on an 800x00 resolution screen. In fact, only 36% are surfing on 1024×768 monitors, meaning that approximately 57% are looking at your dirty smut with monitors of 1280×1024 and up.
What's interesting about this is the fact that instead of desiring pages cluttered with doodads and geegaws, surfers prefer sites that give them sleek, simple anti-aliased graphics. In other words, forget the 3D text and the anal PhotoShopping of the 90's and get yourself a vector drawing program and learn CSS.
There you have it. The Cozy Trends for 2009. Make smarter sites thats feature video and cleaner designs. It's a broadband world and it's time for you to get up to speed.