Why do people obsess over sex? This is a question as old as history, with no simple answer. The drive to procreate is hard-wired but it doesn't exactly account for our need to search out forms of sexual entertainment like Internet porn. It's not like one is attempting to make babies when they view smut. Release is strong urge in a society as frustrating as present-day but much of that frustration can be attributed to something severely lacking in this age - Contact.
| "Adult Dating sites have a long-term track record for success and the possibility of contact is what drives that success." |
The unspoken dilemma of the porn business is the reality that people who experience regular, fulfilling sex don't often need dirty movies and pictures. Oh sure, long-lived couples as well as the sexually starved husbands, boyfriends, wives and girlfriends of this world seek out nasty goods like salt for food. Still, I'm guessing that the very core of our paying audience is made of up people who aren't getting any. Ultimately the average person would rather have a living breathing sex partner than unlimited access to top-dollar porn. Real Dolls are amazing but real fucking is better.
Adult Dating sites have a long-term track record for success and the possibility of contact is what drives that success. One of the most famous and popular sites in Internet history is Adult Friend Finder. While they helped originate the adult dating/adult classifieds business model, they are far from the only company doing it right.
Why should you promote adult dating/classified memberships to your surfers? There are many good reasons why. Most dating sites offer a free, basic membership to anyone in trade for their email address. The benefits of the average free dating site membership includes the ability to browse profiles, create and post one's biography, the chance to contact potential hook-ups on a limited basis plus numerous other goodies as well as placement of personal ads. Free members to addicted to so much free interaction that they open their wallets happily for the paid membership perks.
To effectively sell adult dating/personals sponsors all the webmaster has to do is describe the product. Tell your visitors about the trial/free memberships. Tell them about the real browsing for real people. Tell them about the chat, the social networking tools and about how stress-free it is to get to know potential fuck-buddies without the pressures of nightclubs, dating expenses and all the other stupid mating games.
Fill your site and galleries with clean, descriptive language informing your surfers about this wonderful adult venue. Tell them about the real people. Tell them about the community. Tell them about the steamy chats and private messages. Tell them about the free and/or trial access. Tell them in galleries. Tell them on your free site or blog.
Build marketing campaigns around sponsor-provided clips and pics on full-page, interstitial ads. Buy a bunch of grainy amateur content and tell your visitors that the models in the pics are some of the very types of sex fans they'll find at your chosen adult dating sponsor.
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As for choosing an adult dating/adult personals sponsor, here's a good start:
PimpMansion
The webmaster home of HornyMatches.com. - a straight-up adult personals listing site. The user can join for free but they don't even have to do that to search profiles by country, region, state and city. Get your surfers on a landing page and let the site sell itself.
Dating Gold
Amateur Match, Webcam Club and Romancer are just three of the nine sites offered by respected sponsor Dating Gold. Whether you want to target a gay audience or straight local or foreign, there's something for any of your site visitors.
Love Dollars
Pick one or more of Love Dollars eight sites and knock your surfers out with the awesome gains from a free, basic membership. Live video, a free email account, social networking and browsing galore.
Sex Search
Sex Search is big deal. The domain name/keywords draw in millions of hits from search engine traffic. The moment your surfer opens the Sex Search site, they're guided by the virtual hand of a cute hostess, taking them into the site with an enticing question/answer tour.
I'm telling you, if you haven't tried an adult dating/adult classifieds sponsor, you're missing out on one of the most solid niches in our profession. People want contact and these adult sites provide that contact in an environment where the user feels safe, pursuing something real.