You can’t get SE love unless the search engines love you first. Here
are Ten ways to get Search Engine LOVE:
"Get hooked up with as many one-way links back to your site as possible. The more outside domains link to you, the higher you climb on the SE results. Backlinks are very important!" |
1. Build a Site.
A real site. Not some monetized page serving as a
base domain so you can submit galleries. Not some two-page/two-gallery
mini site. Build a real site, one that’s worth re-visiting. Build a
blog. Build an adult directory. Build your own TGP. Build whatever you
want but build something substantial that a surfer might bookmark.
Build it and update it regularly. Add original content or buy some and
use that as the mail draw. You can pad it with sponsor content like
links to galleries and mini sites. Search engine algorithms are pretty
damned sophisticated and most of them ignore banners farms, single
galleries and mini-sites. SEs like real sites. Build one.
2. Start a Blog.
I know. I’ve said this and have been saying this for
half a decade but it’s still true Search Engines love blogs. I don’t
know why. It probably has to do with blog software/RSS feed magic. It
doesn’t really matter. SEs love blogs. Start one.
3. Update!
Update daily. Update weekly. Update monthly. Just update
and update consistently. And by "update" I mean add new content. A new
gallery. A new video clip. A new story.
4. Write Text.
When SEs index your site, the only data they’re going
to gather about your images are their filenames. Put some actual words
(paragraphs even!) on your site. Search Engines look for words. Search
Engines remember words.
5. Use Search Terms and Keywords.
When those SEs look at your site
and they find words, they catalog those words so that when surfers
enter words and phrases into search boxes, the sites with those words
show up in the results. When implementing #4 of this article, make
some of those words be keywords and search phrases relative to the
content on your site.
6. Avoid Keyword-Stuffing.
When implementing #4 and #5, that doesn’t
mean plopping a bunch of keywords at the bottom of your main page.
Search Engines will not love you if you do that. In fact, they might
punish you by ignoring your site completely.
7. Get Linked.
Search Engines love it when outside domains link to
your site. The more popular the outside domain linking to you, the
more the SEs will love you. Get hooked up with as many one-way links back to your site as possible. The more outside domains link to you, the higher you climb on the SE results. Backlinks are very important!
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8. Link to Yourself. Own different domains. Make sites for those
domains. Have all the domains link to each other. Call it a hub. Call
it a traffic pump. Call it a network. Call it whatever you want but
SEs see it as other domains linking to your site and when it comes to
the benefit of outside links, see #7.
9. Network Socially.
Comment on blogs. Join Twitter. Sign up for
Facebook. Get a Tumblr. Submit cool stuff on Reddit. Be a part of the
self-feeding, incestuous world of social networking and make sure to
include a link to your site in your user/member profile(s). It’s crazy
how often the most innocuous things you’ve contributed show up in
search engine searches.
10. Give your Images Real Names.
Don’t forget image-search engines
for SE love. And when one of your images gets hotlinked thanks to the
fact that you gave it the right name, don’t punish the hotlinker by
replacing the image with some mean note. Treat yourself and add a
watermark (with a URL to your site) on the image. It’s free, passive
advertising. Also don't forget your ALT tags!
Granted, I left out some well-worn SEO tips like META tags, Title
tags, submitting to DMOZ and making sitemaps. You should do those as
well but TEN is a nice round number and I wanted to write about SEO
without resorting to stuff that’s been said since the 1990’s. Of all
the tips/ways/whatever, probably the most important are #3, #4 and #7.
Put text on your site, update regularly and get as many other
webmasters to link to your domain as you can. SEs can’t love you
unless you show them love.
Do the ten. Do the rest. Be honest. Keep at
it and you will be the beneficiary of SE LOVE.