Los Angeles (3 January 2011) - SexEntertain, the leader in Ultra-Premium leased content products and managed services to the largest adult entertainment studios, announced today a comprehensive alliance with Click Truth LLC. Under a multi-year agreement, Sexentertain will manage worldwide sales, customer service and deployments of the Click Truth's Insight Software solutions.
The Click Truth Insight Software Platform enables webmasters to make much more money from their existing traffic and customers. For any adult webmaster, the CTI Profiling Engine anonymously tracks and records the behavior and actions of every visitor and forms unique "profiles" for each. The CTI Decision Engine processes the data stored in the profiles to instantly signal the specific website being visited to display in real time the most relevant and targeted content matching that visitor's profile. To date, Click Truth Insight has profiles on 700,000,000 individuals from existing deployments.
Working with SexEntertain is a fantastic marriage, "stated John Van Arnam, president of Click Truth LLC," Who better to help Click Truth deploy technology and deliver the most relevant content than a team of tech savvy professionals who have been focused delivering content for 13 years. They have a well established, well regarded services business with relationships spanning the globe. It is a perfect fit."
"We have been working with Click Truth for some months, preparing for the company's next phase of growth and market penetration" said RJ, President of SexEntertain. "The Click Truth software developers are top notch and have developed a superior offering that is tailor made to the adult vertical. The technological innovation unpinning the Click Truth Insight Platform is very advanced. The Click Truth technology is on a completely different level than anything else that is out there; mainstream or adult, and we have been consistently impressed with the Click Truth team. We are well equipped and very excited to scale up Click Truth's business."
When asked about Click Truth implementations, Van Arnam was quick to point out that every client is unique, and most use the platform differently. "We have configured four Click Truth Solutions, one each for boosting Conversion Ratios, improving Retention and Loyalty, and optimizing Advertisings Campaigns. The Four Click Truth Insight Solutions can be applied individually or in combination to any online business regardless of business model. The set up is very straight forward."
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"We have seen conversions increase dramatically" said Van Arnam" and we have seen hard sales numbers increase by 14 - 15 %." Cams have shown a particular benefit, as each surfer's profile becomes more refined every time they return. By the time they have returned only two or three times, we can offer a cam personality that is so specific to the interests of the surfer that the likely hood of that surfer purchasing a show goes up 7 and 8 times over "normal" traffic patterns. This is the right approach for the Adult Entertainment Industry to restart its growth and the right time for webmasters to make constructive changes to their online properties."
About SexEntertain
SexEntertain was established in 1997 and is the largest vendor of leased adult content over 400 unique Ultra-Premium exclusive products from world famous adult studios. SexEntertain also provides management and distribution services to leading studios including Club Jenna/Playboy, Vivid, Hustler, Private Media, Falcon Studios, K-Beech Video, Adult Source Media, Japan Anime, and others. For more information about the SexEntertain's innovations, services and many content products please visit www.sexentertain.com or contact us at info@sexentertain.com.
About Click Truth LLC
Click Truth L.L.C. was formed in 2009, and is the single decision engine in existence specifically tailored to the adult entertainment space. Realizing that surfer behavioral data does not transfer from shoes and clothing to adult entertainment Click Truth was formed to be sure that the needs of the adult program owner were serviced to the highest and most technically advanced application possible. For more information please visit www.clicktruth.com or contact us at info@clicktruth.com.