It’s hard to resist the prices, especially if you’ve been in this business for a while. It seems like just a few years ago adult content for the web cost a pretty penny. Nowadays there are providers, practically giving image sets and video clips away. Heck, some sponsors bestow gigabytes of free content to their affiliate webmasters. You can’t cross the cyber street without running into a new content provider cranking out cheap porn imagery for you Internet site. How can any self-respecting adult webmaster combat the urge to grab all the bargain content they can afford?

"You're going to want to move forward. You're going to want to make more money. And there is one sure-fire way to make more money: Quality Content."

Who says you have to resist? Buy it. Buy all the grainy, overused, unexceptional adult porn you want. Slap it up on your galleries, your free sites and your various assorted promotional pages. Buy more. Run out. Buy some more again. Then, after you’ve submitted page after page and clocked visitor after visitor and still have nothing to show for your efforts, stop and do some thinking.

At Cozy Frog, we’re all about getting you started in this business with as little pain as possible. It’s painful to spend a lot of money only to realize you could have done the same work and learned the same lessons for a third of the price you already paid. We never advise you to invest in things you can’t afford. However, there comes a time when money must be spent and chances must be taken. You’ve got to do basic things like pay for a domain and hosting. Then you have to start spending money on content. Just like free hosting, free content is for practice, for experimentation.

You simply will not advance in this business if you refuse to drop some dollars. Still, we want you to understand that you should spend those dollars wisely. Start out with a single domain name and a small hosting account. Buy some sets of bargain basement content. See how the small expenses pan out before you quit your job and sell your house to finance your super-awesome porn studio.

So buy the cheap content. It’s out there in spades. There’s tons of gallery meat and free site filler. Play with niches and experiment with marketing tactics. Don’t waste a nickel until you know where your strengths lie. But after a point, you’re going to know what techniques work for you. You’re going to become more confident in your designs and promotional approaches. You’re going to want to move forward. You’re going to want to make more money. And there is one sure-fire way to make more money: Quality Content.

First, an explanation of what we mean by Quality vs. Quantity.

Quantity content is self-explanatory. If the price is ten dollars for a set of 120 images, that’s Quantity content. Granted, one can find very nice bargain content but there’s a reason the content provider is selling at a discounted price. Often times it’s simply because hundreds of webmasters have already paid for and used that content on their websites. If you find a sweet set of some big-breasted hottie on sale for $12.00, rest assured your hottie has already been around the adult Internet a few times.

Quality content is basically content that costs more. The reasons Quality content costs more are a) It’s less available and b) It’s better content.

When you go shopping for Quality content, look for terms like Exclusive and Semi-Exclusive or Limited. If you have the dollars, you can pay a content provider to shoot images and video that only you will own. This is the choice of high-end paysites and the sponsor programs that promote them. Some paysites hire photographers, costumers, makeup artists and set designers to produce Exclusive content. Sometimes the paysites contract all that work out to a provider. Regardless of how it’s done, Exclusive content is the most expensive because it puts the owner at an advantage over all other adult webmasters.

Semi-Exclusive or Limited content is less expensive and much easier to lease. When a content provider offers their product in a Limited release, what that means is they’re only go to sell the content to certain number of webmasters. For instance, you buy a collection of gang-bang videos with a Semi-Exclusive license. That license guarantees that you and only nine other webmasters will have that content. That puts you at an advantage over all other webmasters except nine.

Notice how we don’t mention what’s in the images and videos? How we don’t bring up fantastic looking models or Hollywood-style production values? That’s because this isn’t an article about photographic merit. Those concepts belong in the eye of the beholder, namely your surfers. If your Internet audience is made up of amateur loving fans then fancy studio lighting and expensive props really aren’t your concern. What you want are pics and vids that almost nobody else has. You want a model that you can build a paysite around. You want content that they’ll talk about at the water cooler the next day. You want to surprise your target audience with stuff they haven’t seen. That’s Quality content.

So don’t resist the temptation to buy cheap content. The prices have never been better. Just the same, there comes a time when you should do more with the skills you’ve acquired as an adult webmaster. There comes a time when you need to buy your advantages. Quality content is that advantage.