I have this personal theory. I believe that for every brilliant new idea, there are at least four people that think it up at the same time. One forgets the idea. Two talk about it but never do anything. The fourth is the person that takes the idea and turns it into a reality. Of course, that’s my theory for new ideas. Sex is not a new idea. Selling sex on the Internet isn’t such a fresh thought either.

The web is filled with thousands and thousands of adult sites that are already making money and getting traffic. It’s damned hard to make a dent selling smut when everyone else is doing pretty much the same thing. How many ways can you redefine hardcore or softcore? If you want to sell coed smut, the cheerleader and wild girl venues are taken. If you want to sell mature content, you have to stand out from a thousand other MILF or housewife sites. Interracial sex? It’s been done. Reality porn? That’s so two years ago. Have you considered going gay? Who hasn’t?

The sad fact is that it’s gotten pretty difficult to make a success as a new adult webmaster. Back in the beginning, there were so few of us, it was easy to find a fortune with the simplest of equations:

Surfer + Dirty Webpage + Payment Processing = $$$

"Why fight an uphill battle when you can level the playing field with originality? Stand out. Stay ahead."

Today, there are sites and services available for any type of sexual taste. All the basic categories are populated by experienced webmasters. That’s why many turned to selling niche content like bondage and fetish imagery. The beauty of the World Wide Web is that the whole adult population is your clientele. You don’t have to market straight generic porn in order to make a living. You can specialize. You can narrow down your target audience. Forget the basic softcore/hardcore. Say feh to tired old niches like bukkake and creampies.

Say hello to the MICRO NICHE.

I know what you’re thinking. You think I’m pulling your leg. A Micro Niche? Aren’t all niches micro by nature? Isn’t the smaller target audience the very essence of a niche?

Yes and no. Take the fetish niche. It’s arguably safe to say that most adult humans probably don’t need to have some object present in order to get off sexually. However, there are millions and millions of us that are turned on by some element or body part. When people incorporate things or feature an appendage as part of the sex act, that’s known as fetishism.

There are zillions of fetishes out there. There’s pony play where one is a master and the other acts the part of a horse. There are electricity fans that love nothing better than shocking each other with low-wattage volts of love. There are people that dress, fuck and act like Anime characters. If it exists, then somebody somewhere probably thinks it’s sexy. In fact, maybe thousands.

A micro niche is just a niche with a narrower audience than a regular niche. If you read that some guy in Muskogee Oklahoma has a thing for black babes in beaver suits, odds are there’s others like him.

Really, a micro niche is whatever you want it to be. Want to build a site where all your models get nude and eat caviar out of pet food bowls? Go for it. Do you want to create a page where all the chicks pictured look like that bitch Donna that dumped you in high school? Why the hell not? Knock yourself out. If that dude from the Jerry Springer show could find all those women that let him puke on them, you can find an audience for your site featuring hot babes making fish faces while they shove hard-boiled eggs up their twats.

Get inventive. Do some research. The Internet provides all kinds of places where you can read about unusual sexual practices. Get busy. Look through the newsgroups and online communities for unique adult activities. Type a keyword + the word porn into your favorite search engine and see what comes up in the results.

Why fight an uphill battle when you can level the playing field with originality? Why follow others when you have the power to make your own way? Stand out. Stay ahead. Take that niche and make it Micro!