"The SE game is the fastest, most cutthroat portion of the web game. It's damned hard to get ahead, much less up top."

Search engine traffic is good traffic because SE visitors make an autonomous choice to enter your site. An SE hit isn’t a gallery afterthought. An SE visitor arrives without the aid of any consoles or link list readings. SE traffic is pure. A search engine visit is an almost organic fusion of your surfer’s search terms and the keywords, site description and text on your HTML page.

Search engine providers are always tweaking and perfecting their algorithms. Each SE scans and indexes websites differently. While the future might bring fantastic search technologies, at this moment, the basic process is still text-based: The site owner submits a site to a search engine. That search engine scans the submitted site with robot software. The software sniffs out most or all the words on the HTML document (ie: Meta Tags, Title Tags , Alternate Image Tags, and Body Text) and indexes the site according the SE’s particular categorization criteria.

The surfer types keywords and phrases into the search box of their favorite SE and clicks the submit button. The page(s) they get in return list websites that contain text relative to their typed-in keywords/terms. The sites that are the most relevant are listed first on the result page. As each listing becomes less relevant, it falls further and further down on the list.

For example: When an SE user submits the search term “playful sluts”, if you’re lucky enough to own the domain name PlayfulSluts.com, have included the words “playful’ and “sluts” in your Meta/Title tags and have also added those words to your Body Text, then odds are your site will be listed near the top of that SE user’s result page.

Unfortunately, SE providers keep a pretty tight lid on the secrets behind their applications. There is no sure-fire formula for high SE Page Rankings. So many extra factors play into the equation.

For instance, a site that is linked to from a whole bunch of other sites might fall higher in SE results. Another factor in the SE equation is the over-used keyword/term. There’s about a kajillion other websites that contain any number of common adult keywords/search phrases. Other, older adult sites have fished out basic words like “sex” and “porn”. It’s almost impossible to think up a fresh domain name with any pedestrian porn keywords like “nude” or “slut”. There are adult webmasters all around the world, who are constantly updating their Meta Tags and Body Text in order to maintain their SE traffic. At the same time, the search engines keep modifying their software and scripts so they can continue to provide surfers with usable results. The SE game is the fastest, most cutthroat portion of the web game. It’s damned hard to get ahead, much less up top.

Nevertheless, when you are successful at garnering search engine traffic, you make more money. That’s why every webmaster tries to get to the top of the SE heap. Some get there because they were first with the best Meta Tag keywords and domain names. Others get to the top through constant study and experimentation. A great many use software and scripts designed specifically for SE optimization. Some bypass the work and just pay for a featured listing on an SE. Then there are the rare few that just have a knack. All of them enjoy the benefits that come through search engine traffic.

Inexperienced webmasters often make the same mistake. They commit keyword overkill. You’ve probably seen such a page. The one where the logo, and content and ads are all at the top, then you scroll down past a big space of background and at the bottom, the page contains a big list of twenty, fifty or a hundred adult keywords. I’ve even see overkill pages where the keyword list contains every term relative to sex and porn but not one word that’s relative to the theme of the page in question! This kind of overkill doesn’t work if it ever did. In fact, the majority of SE providers consider this a form of spamming.

A few adult webmasters make another mistake with their use of words. They incorporate extreme or controversial keywords into their HTML pages. They’ll add keywords to their Meta TAGS that they shouldn’t such as known Brand names, celebrity’s names and banned words. This kind of textual abuse can only end badly. Brand name companies and celebrity lawyers will find you. Most adult sponsors will blacklist you if you used banned words.

There is no magic. There are no tricks. Add Meta Tag keywords and search terms that fit your content. Describe your site accurately. Try to incorporate those keywords on every single page of your site with an eye towards relevance. Examine your weblogs. Determine what terms and keywords are working by looking at search query reports. The key to keywords is RELEVANCE.