The mobile ad networks Admoda and Adultmoda
today revealed that they have more than doubled
in size during the last twelve months, now
seeing combined traffic levels of over 7.5 Billion ads per month.
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CEO Terry Jackson attributes this growth to a
number of factors, including the company's
agile development methodology, "We only
develop features and tools that the majority of
our clients need, to maximise current and
upcoming market opportunities in mobile traffic".
Jackson continued, "Being funded by profit
means we have to carefully decide where to
channel our available resources. It also means
we focus on making money rather than spending
it, which requires a very different approach to
business compared to many of our competitors. I
believe the growth we have seen since our launch
4 years ago is testament to the success of this strategy."
This growth rate is all the more impressive when
you consider that Admoda and Adultmoda actually
reject around 70% of all Publisher
registrations, meaning ads are only served on
quality sites and in quality apps. The net
result being higher returns for Advertisers and more money for Publishers.
Recent additions to the customer interface
include an overhaul of country and handset data
resentation, a new Campaign Planner for
Advertisers and a comprehensive revenue
reakdown per country for Publishers. Customers
have been extremely positive about these new
features, "The new Campaign Planner gives us a
great overview of the global market, and makes
it really easy to target our campaigns for
maximum return", commented one advertiser.
All this, combined with high Publisher eCPMs,
industry leading targeting options for
Advertisers, and fast, helpful client support,
suggests Admoda and Adultmoda are positioned to
continue their impressive growth.
Visit Admoda.com and Adultmoda.com today!