Je Joue Debuts New Affordable Luxury at ANE 2011 With MiMi Massager

Sex toy engineers debut elegantly discreet vibe with all the luxe features for a premium price that left a lasting impression on AVN Adult Novelty Expo attendees

LONDON - Jan. 11, 2010 - Brit sex toy brand Je Joue has released the MiMi vibrator, a discreetly small pebble-style massager featuring five versatile vibe and five pulsation functions, ergonomically placed controls, and a distinctly cute design that makes MiMi ideal for first-timers, couples and solo-play pros alike. Its debut was reserved exclusively for the AVN 2011 Adult Novelty Expo, where buyers from around the world took notice - and placed orders.

MiMi features the design details essential to a top luxury item - fully rechargeable battery, beautiful storage box, 100-percent body-safe soft silicone coat, waterproof construction - but what makes her truly stand out is her price point. MiMi is the only luxe sex toy of its kind with a MSRP of only $79.99.

"We wanted to make the perfect first sex toy with all of the distinctly luxurious details that make our products special, but make it accessible to the widest range of consumers," said Alicia Relles, Je Joue's North America sales and marketing manager. "MiMi gives them what they want - high quality, waterproofness, rechargeability and a luxe brand name - at an unparalleled cost."

MiMi's vibration range varies from a low rumble up to a powerful buzz, assuring a level of stimulation for every sensitivity. And the smooth silicone coat lets MiMi glide across the skin like silk making her perfect for all-over body massage, and she even can be cradled in the hand to make the fingertips come alive for a lighter touch.

"We made MiMi discreet and elegant while waterproof, which sets MiMi apart on the market," Relles said. "She can be used anywhere, which means there's no limit to the pleasure possibilities. The bath is a favorite place for women to play, and often is the only place with 100-percent privacy, so we've made sure MiMi provides everything Je Joue's fans need."

As with all Je Joue products, MiMi is phthalate-free, and is constructed with ABS plastic underneath its smooth 100-percent silicone coat. MiMi is best compatible with water-based lubricant and can be cleaned using warm water and soap.

MiMi is available for order now. For sales and product details email Relles at usasales@Je Joue.com.

Je Joue designs, produces and distributes some of the finest products in the industry. Ergonomic, beautiful and intimately innovative, Je Joue's sex toys are made to inspire individuals and partners looking to discover new sensual experiences. Founded in 2008 with the SaSi, a toy created to offer the closest sensation to that of the tip of the tongue, Je Joue next released the G-Ki G-spot stimulator featuring bendable joints for customizable vibration, followed by the Ami three-step kegel weight system. The products' luxurious construction and design details offer one-of-a-kind personalized products made with the highest quality, safest materials used with style, form and function in mind.

For more information about Je Joue, please visit http://www.jejoue.com.