When was the last time your visited your sponsor’s affiliate section for anything other than checking your stats? If it’s been too long then it’s time to log in and take a good look around. While you’ve been out on the web, promoting your little heart out, your sponsor has been busy too.
| "You may think you know exactly what your sponsor is up to - collecting content, updating sites, dealing with payments and members. What you may not realize is that your sponsor has been working hard to make you a better affiliate." |
Before you brush me off with a cynical wave of your hand, hear me out. I know you’re brilliant and you might just be the best affiliate webmaster ever born but even a genius understands that there’s always room in the brain for more knowledge. You may think you know exactly what your sponsor is up to - collecting content, updating sites, dealing with payments and members. This is true. Your sponsor has been doing that. What you may not realize (because you’ve been doing most of those same things) is that your sponsor has been working hard to make you a better affiliate.
Your sponsor didn’t open an affiliate program just for grins. The more money you make for them, the more money they make. An army of successful affiliates provides your sponsor with the valuable time they need to keep their paysites maintained and their customers happy. Your marketing efforts also allow them the opportunity to analyze which banners, free content and promotional tools convert into sales. In addition, your hard work frees them up so they can concentrate on developing new ad tools, paysites and webmaster programs. Some sales tools are simply better versions of the tried and true. However, there are a number of new ways you can bring your sponsor’s message to the smut-starved masses.
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If you haven’t fully explored the affiliate section of your sponsor in a while then now’s the time. When you get there you just might find these one or all of these seven sales tips:
1. Ad Banners
Yeah, yeah. We know. Ad banners have been around forever. But let me ask you a question: When was the last time you snagged a new one? Today’s banners are pretty fancy. They’re interactive. They’re flash-based. They’re even hosted. Your sponsor pays their designers serious money to create banner ads that sell. If you’ve been sporting the same old banners forever, live a little and get some fresh ones. Today’s banners are pretty elaborate. They track your traffic and clicks more accurately than ever, giving you stats for landing pages and even providing online generators so you can build your own.
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2. RSS Feeds & Blog Hosting
Have you avoided blog fever because you want haven’t yet learned the format? No problem. You sponsor has free hosted blogging that’s pretty darned easy to master. Or maybe you’re looking to enhance your own adult blog or regular free site? Add a sponsor RSS feed. They’re regularly updated and the Search Engines love them. Most RSS feeds are often set up to ping RSS readers automatically so when your subscribers check their RSS readers, they immediately know when you update.
3. White Label Sites/Customizable Stores
We all know the economy sucks. Buying a domain, content and paying for hosting is pretty cheap but those costs add up. Wouldn’t it be nice to cut a few corners? You can do that with White Label Sites and Customizable Stores. All you have to do is pick your colors, content/products, upload your logo and bam! You’ve got a working, personalized web presence.
4. Build Your Own Tour
We love our sponsors but pushing the same old tour, time after time gets old. I bet you are dying for the chance to create a tour that speaks directly to the surfers you know so well. Your sponsor gets it. Don’t worry, you’ll have a wizard to help you do it just right.
5. V.O.D.
Video on Demand is prefect for today’s penny-pinching porn searcher. They want to see that nasty movie now and a full membership is just too much of a commitment. Video on Demand is great for the cost-conscious customer who prefers their porn ala carte.
6. Hosted Tube Sites
I know. Tubes sites are evil but not so evil when they’re really a front-end for your sponsor’s paysite. Give those perverts what they want - a customizable database of regularly updated, longer clips. Just cut-and-paste the script on a page and you become a Tubemaster.
7. Mobile Content
Smartphones are no longer just a future dream. They are a reality and if you don’t believe people are watching adult content on their wireless devices, you’ve been listening to Steve Jobs too much. Hit your affiliate console and look around to see if your sponsor has begun to offer Mobile programs - Promote the shit out of them - Profit!
Mind you, not every sponsor is going to offer all of these 7 tools but you won’t know until you go to it and find out!