When future doctors and nurses are in school, they’re taught to emotionally separate themselves from their patients. They learn to take an objective perspective when it comes to dealing with the people in their care. They learn detachment.
A business owner has to learn detachment as well. They have to be able to deflect the effects of sad stories from buyers, lame excuses from employees and the inflated claims of salesmen. Anyone who holds a position of responsibility must develop a hard shell against such things because they have a greater responsibility to keep costs down and profits up. Customers lie. Employees lie. Salesmen lie.
The business owner has to learn to detach from the product too. If they sell clothes, they can’t go giving free units to friends and family. If they sell food, they can’t waste operating costs on free meals. If they own a bar, a businessman could kill his profits by giving away free booze. Furthermore, the business owner has to learn to resist the urge to dip into the cash register. Many an entrepreneur has lost everything because they spent money they didn’t really have.
When you become an adult webmaster you assume certain responsibilities. Your actions and words automatically represent you. You become responsible to your host, your sponsors, your peers and your surfers. If you earn money you are responsible for reporting it on your taxes. Because you serve adult content, you are responsible to the public and bound the obscenity laws of your city/state/country. Because you serve adult content, you are responsible for posting legal documentation on your site about said content. When you enter agreements with adult vendors hosts, sponsors, etc.- you become responsible for timely payments and services rendered. You have to learn to pay your bills on time, declare your taxes, abide by agreements and learn to detach from the content, the scams and the sob stories. Your business will suffer if all you do is jack off to your product. Your vendors will penalize you if you slow pay or no pay. Your local vice squad will visit you if you defy obscenity law.
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Some adult webmasters learn a different kind of detachment. They learn to disassociate from the porn they’re selling. Porn becomes the merchandise, the product, the goods. Many sell or promote content they personally find unappealing. They have developed an objective perspective about porn. A lot of adult webmasters look past the porn and envision the money. The straight webmasters looks at gay porn and sees what a profitable market it is. The softcore loving webmasters sells the BDSM niche because it’s so lucrative. These webmasters who detach can be successful. It is possible to learn the lingo and psychology of an alien market. It is possible to detach from images and video one would normally find distasteful. It’s possible but you have to ask yourself if it’s worth it.
If you sell porn out of your norm, will you be able to do it favorably? Can you view your potential audience without prejudice? Are you willing to learn and fulfill the needs of your clients? Are you sure you can view the images, video and text involved in your prospective niche? Can you view such things day after day after day? Will you be able to tolerate delving into a world you would never have entered had you not taken up adult webmastery? What you have to realize is the best salesman is the one who believes in their product. If you take up a foreign niche and you master detachment, you’ll still have to effectively market that niche. It is possible to make good money selling porn that doesn’t turn you on. It just isn’t easy. But we at Cozy Academy would like to remind you that none of this is easy.
How you deal is how you’ll play in this game. Be honest. Be legal. Be responsible. If you are then you’ll find that’s how others will be with you. Learn detachment but learn your limit. It’s one thing to be objective about late payments or cheating vendors and customers. After you lose enough money, you’ll learn to detach from the temptation to spend non-existent funds or waste time on unproductive sponsors. After a time you will become unaffected by the very stuff you advertise to surfers as HOT HOT HOT! Just bear in mind that your surfers aren’t detached. The content you offer is what they want. Before you go adding to your list of responsibilities as an adult webmaster, try looking at your pages as if you weren’t a master of detachment.