When I started in this business, my partner told me to surf the net.
Being the student to the mentor, I didn't question. I merely packed my
survival kit and stepped gingerly into the world of Internet porn. For
those interested, my survival kit included cigarettes, coffee and
chocolate.
For two weeks, I went from site to site. Like a vagabond, I wandered
through the Internet maze. I looked at the colors, the designs, the
fonts and the words. I judged each site by my own visceral reaction. I
looked at the whole instead of its separate parts. When I trudged home
weary and bug-eyed, I realized she wanted me to change my perspective.
From buyer to seller.
I was able to make a correlation between my mainstream business and the
adult industry. Suddenly, the skies opened. A rainbow appeared. I got
it.
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To make money in the adult industry is the act of convincing someone
you've never met into wanting your product. All I had to do was
manipulate a stranger into doing what I wanted them to do.
As a psychiatrist, I'd been selling emotional health. My clients knew
they wanted relief from their discomfort. Every consumer wants relief of
some kind. We live in a pretty isolated world. Because of the tremendous
competition on the Internet, it's essential to manipulate YOUR surfer
into thinking he cannot live a good life without buying your product.
Only YOUR product WILL give him the release and satisfaction he desires.
You already have one factor that's obvious and in your favor. Your
audience already has THE need. All you have to do is figure out how to
provide the solution.
The hard part is remembering the Internet has limitations. There's no
way you can look your surfer in the eye and gesticulate wildly about how
wonderful YOUR sponsor is. Just telling him to "Click for Sex" isn't
going to get him where you want him to go. Merely shouting you've got
movies and a hundred million pictures won't make his cock any harder
than it was when he got to your site. AND. You only have a few seconds
to convince him that what you've got is better than what anyone else
has. Selling is like a drive-by advertisement.
Choose your site design carefully. I can't stress enough the importance
of researching the niche you're selling. When you choose which pictures
or videos to use, make sure you put apples with apples. Teen pics won't
sell a BDSM sponsor. Talk to him. Don't shout. Use words that turn him
on. The colors you use should not blind him or make your site
unreadable. Giving him a headache is not the end result. There are color
combinations that truly make people dizzy. Nausea is not conducive to
the continuation of a hard on. Fonts are important. Just because you
have a font on your computer doesn't mean everyone does. Make your
advertising the focus of his attention. Provide the tease, not the cum.
Think of your site as the appetizer, not the meal.
Selling is simple. It's just not easy.