When I hear the word facial, my immediate imagery is that of a woman, scrunching up her face, getting ready to swallow globs of cum. She knows, probably beforehand, that it's coming, so her look is one of anticipation. So many times, the guy misses her mouth, usually purposefully, hence the surprised, sometimes angry look the cameraman captures. Surfers lap it up, if you'll excuse the pun.
I digress here for a moment, because some of the video content I see is hilarious. I'm quite sure the surfer gets off; but, I'm laughing my ass off, watching these chicks. They look like hungry robins, trying to get fed. The guy, shooting his load, has the worst aim on the planet. He's pointing his rod in every direction, BUT her mouth. It's funny. I'm almost positive this is done deliberately and I believe these scenes are a great marketing tool and member retainer. His cock is the ultimate weapon. She is the 'willing' target. Sites that utilise humour have already figured out that making somebody laugh is money in the bank, especially the slap-shtick of facial videos. This is the stuff of locker room jokes, male camaraderie, and the 'I've put one over on that bitch' victory.
I've seen videos where the photographers and the penis wielding stunt cock are practically rolling on the floor, laughing. It's a cruel humour, to be sure.
Facial videos filmed as I describe, accomplish two things. One, the hard on is assured. Two, so is the laughter. What more can one give to a surfer or member to a site? Make him laugh. Make him cum. You'll own his bank account for life.
Which brings me circuitously to my point. What's the point of a facial scene and why are they so popular? As with gangbangs and threesomes, facials are all about control. His. She has none. Very appealing to a surfer who has little control in his life.
He is the one dominating the situation. She has either volunteered or is being paid to take the white creamy stuff onto her cheeks, eyes, sometimes ears; and, rarely her mouth.
Facials usually appeal to men who need to sexually control a willing girl. It's usually about humiliation, which makes this niche highly marketable, as there are plenty of men who have issues with women. Many men have the desire to step out of their societally, religiously, socially defined role of the well-mannered, sensitive male, who would never do this in real life. This particular fantasy is almost too much for some men. They cream at the thought of doing this unthinkable, unspeakable act upon a 'nice' woman. These guys were raised to be respectful of women, never crossing certain lines. Shooting cum all over her face is part of the secret fantasy to humiliate, to domineer, something he would never dream of doing to his wife or girlfriend in real time.
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There are several ways to theme a site, using facial material. One, as I mentioned, involves humour. Both he and she are laughing, as she knows it's coming. He knows he's messing with her head. The result is the same. It's akin to watching a clown throw a pie in someone's face. Funny and not funny, at the same time.
While laughter has its appeal, realistically, I would recommend the presentation of these videos and images in order to appeal to a male's anger at women, the need to cow, to lord over, put her in her place, which is on her knees, mouth open, expectantly waiting for him to unload. She is the supplicant. He is the master. The issue of control is one based on early childhood experiences; but, this is neither the time nor place to discuss the dominating mother and wimpy, pussy-whipped father. Needless to say, there are many men who were raised under those conditions, men who have been controlled by a controlling woman, who would like nothing better than to show that bitch who's boss, get even for every rejection.
Shooting his load all over her face is a payback, a sign of utter contempt and disrespect, something she 'deserves'.
I'm not sure I agree with some of the marketing that tells the surfer how much the girl likes having cum shot all over her face. I think those who are attracted to facial sites prefer knowing the girl does not get 'off' this. If the girl is having fun and grows to 'love' it, I believe the point of a facial site is lost.
Each style has its place in the adult industry and I recommend using both, mainly because we don't have the opportunity to do a psych evaluation on our surfers. Create both kinds of sites. Find sponsors who have presented the niche that would correspond with how you market it to your surfer. Your language will fit the videos or images to convey the story being told. I don't think there's a man alive who hasn't, at one point in his life, wished that he could treat his woman the way he sees the videos on websites. That's a major selling point for facial sites.
The Japanese have a punishment for women, known as bukkake. Since the content is very hard to find and very expensive, American and European ingenuity have created a genre very similar. I would love to see American content providers actually use the Japanese humiliation ritual in their videos, as this would appeal to many. Just having a girl on her knees, trying to catch the cum of five men stops short of what I would like to see produced. Ritualistic facial content would, I believe, sell very well.